There is value in the systems that have worked for years in this state. They have gotten us far in our economy. The southern charm and Bluegrass industries embrace the grass root methods and traditions that are present in almost everything we do. Many of our larger corporations started as mom and pop businesses. Land, businesses and antiques have been passed down from generation to generation.
But what if innovation and, dare I say, “disruption” has the capability of making our traditions much stronger? GoWild has done exactly that! GoWild is a startup based out of Louisville that is one of the fastest growing social media and activity tracking platform for outdoors enthusiasts. What is more “Kentucky” tradition than hunting, fishing and four wheeling?
With their app you are able to keep stats on your hunting, track your hiking and document memories. You are able to not only connect to your current outdoor friends but connect with other like-minded individuals. Users can share stories about crazy adventures, recipes for your game or successful fishing techniques. You can learn new techniques or have a good laugh at “four wheelers gone wrong” by following other users’ profiles. This disruption does not take away but enhances the traditional activities while encouraging participation.
Another amazing disruptor is our very own KY Pitch winner, Pouch Protection. They have created a comfortable, adjustable pouch protector for individuals with an ostomy bag. Pouch Protection by Ostome provides a unique, comfortable design that works for all walks of life. This type of disruption and innovation changes lives in incredible ways. The founder took his own life challenges and decided to build a better solution. This new product allows people to be more confident in living life. They will no longer allow health challenges stop them. His story will touch your heart and there are founders like him all over the state of Kentucky.
We are extremely proud of this company and know this is just the beginning for them. These types of founders are all around us! Disruption is the core of what can save businesses, enhance cherished activities and improve everyday lives. Almost everything we use was at one point a disruption. How can we disrupt Kentucky together?
